Globalization: The Essentials by Ritzer George

Author:Ritzer, George [Ritzer, George]
Language: eng
Format: mobi
Publisher: John Wiley and Sons
Published: 2011-06-14T16:00:00+00:00

Central to this argument is the idea of grobalization (a companion to the notion of glocalization) which is defined as the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas throughout the world (Ryan 2007: 2022–3). Their main interest is in seeing their power, influence, and in some cases profits grow (hence the term gro balization, a combination of grow and globalization) throughout the world. Grobalization involves a variety of sub-processes, three of which – capitalism, Americanization, as well as McDonaldization – are not only central driving forces in grobalization, but also of great significance in the worldwide spread of nothingness.

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